From struggling boss to confident coaching manager
The Art of Professional Coaching: (ICF Level 1)
A 6-month journey to unlock your potential and fast-track your career.
Certification:
ICF Accredited Level 1 Coach Education
Starts January 2025!
Why join?
Do you want to become a better leader, coach, or manager and inspire your team to reach their full potential? This programme is designed for those who are ready to invest in their professional development, helping you transform your ability to lead, grow, and empower others.
What you’ll achieve:
- Learn how to coach professionally with confidence and empathy.
- Fast-track your career by becoming a certified coach, raising your professional profile.
- Develop others while unlocking their true potential.
- Build stronger, more productive teams through effective coaching skills.
Course Details:
- Duration: 6 months of immersive, hands-on coaching experience.
- Early Bird Fee: £3,800 + VAT
- Standard Fee: £3,950 + VAT*(Special offers apply)*
Programme Highlights:
Led by accredited experts, this programme is a transformative journey designed to equip you with the tools and mindset to:
- Coach in a business environment, learning to connect deeply and effectively with individuals.
- Reflect on your personal coaching style to foster continual growth.
- Learn practical coaching skills, from building relationships to ethically navigating dilemmas.
- Receive over 74 hours of interactive, real-world coaching experience, complete with feedback from both course leaders and peers.
Who is this for?
Our programme is designed for:
- Managers, team leads, or anyone with direct reports looking to integrate coaching into their leadership style.
- Individuals who are focused on personal development and seeking to grow in their professional roles.
- Those committed to taking personal responsibility and empowering others.
Next Steps:
Apply now to secure your place for the next cohort starting in January 2025.
Take this opportunity to elevate your coaching and leadership skills while making a meaningful impact in your workplace.
Book your place
The ICF-Accredited Art of Professional Coaching Program is delivered via a blend of in-person (in London) and remote delivery.
Module 1
7th – 9th January 2025
09:00 – 18:00
London
Module 2
6 fortnightly meetings, each Tuesday
14:00-12:00 UTC+0
starting 21 January 2025
Online
Module 3
7 fortnightly group sessions, each Tuesday 09:00-10:00 UTC+0
starting 28 January 2025
Online
* Early bird is available until 30 days before the programme starts. Group discounts available. All prices quoted Ex VAT. Please see our Privacy Policy & Terms and Conditions for your information.
Meet your course leaders
Linda Spencer ICF-MCC, MA
Director of Education and co-lead
Following a career in automotive procurement, including 9 years at BMW’s headquarters in Germany, Linda pivoted to a new career as an executive coach. Now with a track record of over a decade, she holds a master’s degree in Coaching and Mentoring Practice, has published research and coached hundreds of leaders and professionals, from Colorado to Lahore and Stockholm to Cape Town in industries ranging from banking to aerospace engineering.
Linda is designated a Master Certified Coach by the International Coaching Federation (ICF-MCC) and values her work in coach education and mentor coaching as a sustainable way to keep her own skills honed and up to date as well as to help others to make the world of work a more positive place to be.
David Lowe ICF-PCC, ICE-AC
Programme designer and co-lead
David is a coach, trainer, author and podcaster whose approach is underpinned by the belief that everyone has the right to improve both their professional and personal life.
He is renowned for his friendly and engaging style, and has worked with a range of different organisations across a number of sectors, such as GDS, Ford, Bayer and Unilever.
Noting that he uses humour less in coaching than he does in other areas (i.e. training, mentoring and facilitating), David embarked on doctoral research in 2021 to investigate the experience of humour within coaching at Oxford Brookes University
Who'll benefit from attending?
- Company Execs,
- Managers,
- Trainee Managers,
- Team Leaders,
- Project Managers,
- Scrum Masters,
- Agile Coaches,
- Enterprise Coaches,
- Change Managers,
- Aspiring Coaches…
- and anyone who wants to further their development in coaching.
If you are unsure, give us a call on +44 07939641868
What will you gain?
- Acquire new professional coaching theories, tools, techniques, skills, and the confidence to coach people in an organisational context (business, agile, change).
- Immerse yourself within a fun learning environment and deepen your coaching mastery under the supervision of industry experts.
- Enhance the work that you do now and expand your capabilities via a rich mix of theory and practice.
- Get work done more effectively, have more fun while doing it and see a better future for yourself and others.
- Develop a deeper understanding of yourself as you change your outlook on life, work and relationships with others and the world.
- Opportunity to apply for ICF Associate Certified Coach Credential (ICF-ACC).
Our Agenda
- Definitions and boundaries of coaching
- Identify who you are as a coach and how you show up
- Contracting with your clients for your coaching relationship
- Create a productive, safe and trusting relationship with your client
- Practice using a number of coaching models
- Self-awareness and self-management as a coach
- Maintaining presence in coaching conversations
- Develop listening skills for both verbal and non-verbal communication
- Sharpen your questioning skills to really get your client thinking
- How to home in and define the client’s opportunity
- Evoking new awareness in your clients
- How to use reframing techniques
- Identify and challenge limiting beliefs
- How to enable your client to set achievable and motivational goals that are focused on success
- Inspiring your clients to make practical plans and holding them to account
- Evoking the integration of learning to promote personal growth for your clients
- Managing closure of sessions and coaching relationships
- Embedding ICF values and core competencies
- Understand the value and process of supervision
- Identify ethical dilemmas and how to deal with them
- Create your professional development roadmap
FAQ
The programme is taught in English. However we do have capacity to accept transcripts in German by agreement.
The registration fee covers all three modules, which include a 3-day, in-person course in London with breakfast lunch, and refreshments provided, along with a personalised gold-stamped embossed printed manual. It also includes 3 individual mentor coaching sessions scheduled at your convenience, a formal evaluation report, and, upon passing the practical exam, the Level 1 Pathway Certificate. The registration fee does not cover ICF membership or ICF-ACC-related certification fees.
Reviews
Ben Shonubi
Agile Delivery Lead
This Programme has been groundbreaking. It’s given me the ability to coach with confidence.
To coach leaders by asking them powerful questions means I’m now starting to see and have those really in depth conversations, being brought into the fold when we’re talking about strategy and where we want to go with teams and what we are trying to achieve. It’s been really pivotal for me.
This programme offers you a deep understanding into coaching with legendary veterans and professionals in Linda and David who bring a wealth of knowledge and experience, humour, warmth and a perspective you probably haven’t thought of before.
If you’re thinking about joining don’t delay just get on as soon as you can!
Kati Förster
Chief Innovation Officer
This course opens up new possibilities on your own behaviours and behaviours of others. You will need to leave your comfort zone.
Linda and David are there to carry you through with lots of humour and warmth supporting you through this journey. I do a lot differently now. I feel it has made me a better listener and better leader.
Change hurts so applying coaching in this [organizational development] process helps me to understand individual barriers and making this process more smoothly…
by just sitting down and giving people the space to think about these essential questions, because work is really important to people and that they feel well and safe in their workplace, especially during times of change, is so important.
Kati Förster
Chief Innovation Officer
High praise for this program
Don’t just take our word for it! Hear from our previous graduates and the impact this programme has had on their life and their careers.
Clare Gridley
Agile Coach and Trainer
One of the first courses that really had an impact was a this course.
It was such a powerful toolset I wanted to know how to use it. The first three days are really good [having] all those people together, the connection and joint learning experience.
I loved this course because it gave me new insights into how people wok, how I can help others develop, how I can help myself develop. It’s probably the best course I’ve been on.
[Since the course] I’ve been able to sit back and seek to understand what [people] are after first. It’s helped me to get a much better, more rounded view from people because I’m getting everyone’s opinions and more ideas. It’s been really powerful.
Carl Rogers
Head of Agile at Hiscox London Market
The first few days together were fantastic. Within a day Linda and David opened up a whole new world of coaching. Now even if I’m not having a coaching conversation, i've integrated the style which has allowed me to build rapport more quickly with a new team and it’s helped me build stronger empathy as well because I’m connecting more directly and then understand the bigger picture.
It allows me to be a bit more human!
It’s helping my leadership capability because it’s allowing me to build stronger connections and stronger trust more quickly which is allowing me to be more effective. And it’s allowed me to position what we do across the organisation and connect with organisation leaders across tech, product and change.
David and Linda’s broad and deep experience and varied perspectives gave us a rich experience and I really valued being able to practice and get support over an extended time frame.
Carl Rogers
Head of Agile at Hiscox London Market
Unleash learning and creative potential
Skills you will gain
It takes real humans, working together, to create deeper change. When you have the coaching skills you will be able supports individuals and teams to
- understand themselves better
- to unleash the potential to resolve conflicts,
- unlock creative solutions,
- be empowered and proactive,
- to take ownership of the right things for them,
- enhance wellbeing.
- Define your unique coaching style: Understand who you are as a coach and what you bring to your clients.
- Develop your coaching skills: Deepen your listening and questioning skills (including non-verbal awareness), and learn to focus on the person, not the problem.
- Tools and techniques: Learn and critique various coaching models, how to clarify the needs of your clients and help them build realistic goals that motivate your clients to action.
- Create rapport with your clients: Discover how to create trust, safety and rapport with your clients
- Ethical dilemmas: Understand how to handle the complex area of ethics.
Elevate your professional coaching to
Inspire the human within
During this highly interactive ICF Accredited professional coaching program with AWA Global, you will learn how to provide coaching in a business environment. With over 74 hours of practical, hands-on coaching content, you will receive feedback from the course leaders and your co-learners, and learn how to be self-reflective to continually improve.
You will gain a wealth of skills from industry-expert practising coaches, from how to create and build a coaching relationship to running sessions to closing the relationship. Challenge yourself by considering what you bring to your clients and how you would like to behave in ethical dilemmas. Now more than ever your clients need effective coaching to help them perform at their best. You will come away from our training with knowledge of how to best help them, but also who you are as a coach.
Make the change!
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