This hands-on, interactive course is designed for current and aspiring Product Owners, Business Analysts, Product Managers, and anyone involved in digital product delivery. Over two dynamic days, participants will explore what it truly means to own a product in an Agile context — from shaping vision and strategy, to stakeholder collaboration, prioritising value, and facilitating feedback loops that lead to continuous improvement.

What You’ll Learn

You’ll build a deep understanding of Agile Product Ownership by engaging with real-world scenarios, team activities, and reflective practices. The course helps you:

- Grasp the core responsibilities of a Product Owner and how the role delivers value.

- Explore multiple perspectives of value — customer, business, strategic — and how to prioritise based on them.

- Develop empathy and insight through tools like personas, journey mapping, and Jobs To Be Done (JTBD).

- Build stakeholder engagement strategies using tools like the Power-Interest Grid.

- Create compelling product visions, measurable OKRs, and well-structured backlogs.

- Apply metrics such as AARRR and HEART to evaluate product success and user experience.

- Know when to pivot, persevere, or stop based on evidence and team learning.